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Why do you seek recognition and celebration?
Chief
It usually leads to money and title, which yield even more money. Idk about you but the only reason I spend 60 hrs a week convincing people they need to buy my widgets is because of money.
Food for thought: with visibility comes more recognition, but also more pressure. The grass may seem greener, but I’ve heard many creatives talk of switching to strategy.
I was going to say this as well. Creative work is the visible output, so if it lands well, we get recognized, but when it doesn’t, we also become the most convenient direction to point fingers to.
That’s what the money is for
Go somewhere where strategy is the product, i.e. what clients come for. There are strategy and brand firms where it isn’t a supporting “behind the scenes” function—it’s the whole point.
This. A consultancy is probably your best bet.
If you’re a strategist that feels the need for more explicit recognition than contributing to great work, you’re in the wrong part of the business.
Strategy, like media, happens behind the scenes. Ultimately all that matters is what the consumer sees, and they see the creative output. Hence, creative gets more recognition. Just as an actor in a play gets far more recognition than the set designers, or even playwrights. Be content in your behind-the-scenes role and what your efforts did to influence the final output, or consider that perhaps you’re not in the business for the right reasons.
Distribution is key. Retail media networks are the ones with the consumer data.
What actually wins today:
- A clear commercial problem
- A sharp strategic frame
- A creative idea built for how platforms actually behave
- Media and tech that amplify learning, rather than just impressions
I get it. I'm on a part of the team no one recognizes either. We put in long hours, have pressure, and lose sleep too. However, I feel that it has a lot to do with the team/agency you're at. At my first agency, we never got recognized. Sometimes they went out of their way to make sure we weren't mentioned. The agency placed such a big pressure on winning anything and everything, team morale would sink. We're in advertising, and we're supposed to win. I get that. But if that's all anyone cares about all the time, then it adds to the pressure of making sure you're doing a good job, and part of that is being recognized with everyone else. I'm not going to put you down and say, "Why do you feel like you need to be recognized?" because it is a valid feeling. It's when a dog-eat-dog environment is created and that is the only appreciation anyone receives, it makes you feel less than than.
You're doing a good job. They've kept you on. Don't let this drag your self-worth down.
I absolutely feel that way as a strategist/analytics hybrid. We don’t have flashy, exciting things that get a lot of publicity. I totally get it.
In short, make your own work more creative.
If you’re looking to have more creative visibility there are a few things you can do.
First acknowledge that the creative / campaign itself is the output the brand is after. If you took part, great - just treat it personally as a shared team win and explain your part in interviews/CV.
Now, for more creative visibility, there are certainly areas of our role that can executed in a more creative manner while being strategically bound. You need to apply a creative lens to that, with both client/agency budget. Explain the benefits for both the client/agency and bring creatives into your world - make it interesting, memorable and engaging.
Audience documentaries
Audience scrap books
Audience outtings
Screenings
Generation or sector coffee books
Client HQ installations
Flip books
Quarterly/Bi-Annually/Annually fanzines
Creative end of campaign reports or artifacts
Future prototypes
Digital dashboards/microsites
Social captures x private handle
Burner phone research groups
Urban Polaroid scouting
Competitor Lookbooks
Day-in-the-life-of Viewmaster series
I mean just get creative and change the format of the information… all strategic…all visible…have fun. FAFO.
🐉
Please don’t
And please don’t write your key strategy statement like a bad tagline, either
Don’t be a producer.
They make miracles every day with high expectations, low budget and no tjme, and they NEVER get any accolades. But if something slightly goes wrong, they will hear about it for weeks.
If you love your job, then just stay there. There are many other ways unleash your creative side and get recognition for it. If you come up with a strategy (see what I did there 😉), you may even be able to make some money from it too. Doing your own thing won't suck all the fun out of it like doing design as your job often does.
If you love your job, and are good at your job, and you care about recognition - you're looking at this the wrong way.
When explained and executed effectively, strategists are often the star of the show. If you're doing great work, you need to work on your communication skills and find a way to highlight your own work in a way that's digestible and exciting to both internal and external teams (if you have clients)
👍
Yes but I really do not need the validation tbh. I’m just here for a paycheck. But I understand where you’re coming from