At a brand and working with a stakeholder who gives so many parameters, asks for so much specificity and volume of info to be communicated in each piece of creative, and pushes back so thoroughly on the strategy and the concept of everything that it makes it impossible to get any work done, nevermind make it good. For context, I’ve worked in pharma and financial services and never had this many guardrails. How can I explain without offending them that advertising is not just stating information?

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