B2B software pricing should be based on value.
You should know the value you are providing - at a minimum, qualitatively. But try to put a number on it.
Then figure out what percentage of that value buyers are willing to pay you to deliver that value. It should be in the 10-20% range, but it could be higher.
The only way to know is to ask what their willingness to pay is.

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Additional Posts in Pricing

Choose a pricing metric that:
1) Aligns with the value that your product delivers, which makes the mental ROI calculation for your customer easier.
2) Grows as the value that your product deliver does, which makes your customers pay more as they get more value.
3) Is easy to understand.
The last one is particularly important because it's really easy to make something hard, but it's really hard to make something easy.

Greetings Fellow Fishies!
I'm new to Fishbowl and I live and breath pricing.
So I thought I'd start a place where fellow pricing professionals can share questions, best practices or commentary on pricing.
I'll start us off with a question.
How often do you adjust your pricing?

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