BBDOers, are you doing Big Things yet? Because it seems like you’re doing No Things.

likefunny
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Bringing back Central Filing would be something big. Otherwise they ain’t doing squat.

likehelpful

Did it not survive the pandemic?

Hey they're really good at badging in and finding random surfaces to use as workstations! For shareholders, that's winning

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Someone has a story to tell…

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Did you wake up on the wrong side of the bed today? With everything going on in our industry why $hit on them?

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I’m wondering if they’ve actually won any new business, or just hoping to poach it from the agencies they’ve acquired.

Their leadership’s skills (or lack therof) can have some ripple effects on the rest of the industry.

likesmart

My theory, Omnicom insisted BBDO quickly come up with a positioning statement for merger optics. BIG was the result of that rush.

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All the agencies merging are having to come up with positioning statements

BBNO

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I think we are overly critical of creative ideas and agencies in this industry and are hard on ourselves.

That said and especially factoring in AI and the shrinking budget of a modern CMO, do big things is some of the worst positioning I’ve seen from a major holding company in years.

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And they’re coming in 5 days a week 😬

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No way. Are you sure about that? That sounds like pure torture.

“The work the work the work” the perfect slogan for perfect (ex high) employee turnover

Big Big Do Off

Never Finished BBDO

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