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Sometimes it is not...

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FDD during an economic downturn?
Additional Posts in Strategy & Planning
What are resources to become a better strategist?
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You bring them in to the process and let them guide you. Not every decision, but like “here are three paths we see and the evidence that got us to consider them… which one makes the most sense with your deeper knowledge of the business?”
Client leaders generally want to feel like they’re leading, not just approving.
This. Bring them so as to make them feel they co-authored the answer with you. They’ll have more skin in the game
Mentor
By getting an MBA
Co-create
Following. This has always been a struggle I’ve faced.
Unfortunately our job is not always to be right but to inspire and persuade - collaboration and getting buy-in is more important than being right.
I haven’t been in a situation like this but I believe that some objective information like articles or studies could be a good source of truth to balance with leadership’s feelings.
Data is great, however, it should never be the end all be all. It goodies approach. Your teams (ceos) gut feeling is probably valid based on their experience. Just remember to add for this next time.