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More often than not they’d be the same role, but one agency calls it something and another calls it something else.
Account planning/brand planning/strategy are somewhat interchangeable (unless distinctly indicated otherwise)
Similarly, Communications Strategy Director and Connections Strategy Director are the same
Yeah, not sure why everyone feels the need to reinvent the wheel when it’s the same lol only adds to the confusion!
There is no difference.
Strategy Director vs Planning Director is mostly just agency nomenclature and what you prefer on your LinkedIn profile.
I’ve had both titles. Planning/planner titles tend to be at advertising/brand agencies, strategy/strategist tends to be in places that started with more of a digital focus.
Yes I know that the line between brand and digital is blurring and everyone supposedly does everything.
I wouldn’t say that strategist only = comms or connections. Of the last 10 or so projects I’ve done, 3 have been brand or product positioning, 2 have been go to market plans and the other 5 have been experience or innovation strategy.
At my agency, we have a Planning Director and a Strategy Director, and they both do two diff things:
Pln Dir does conceptual strategic territories, participates in big idea thinking, helps CCO with award submissions and angles, and knows very little about GTM/Digital strgy... usual output is a creative brief.
Strgy Dir does campaign structure (GTM), CRM strategy, and more mid to low funnel stuff... usual output is a 20-60 slide deck.
However; I feel this might be a bit unique to my agency, so that’s why I asked.
I’d expect a director’s scope to be broader and not as specific. The pln dir in my agency is like a really good sr planner... and the strgy dir is like a really good digital strgist... while a creative director is no longer a really good ad or cw, but rather both (broader).
(Cont) but if you’re hiring a director... wouldnt you need them to be well rounded and not just specific? Like a creative director rather than a copy director...
No diff