Connections and comms strategy are changing with the industry. Where do you bring the most value to teams and clients today, and where / how do you see that evolving ?

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I am seeing these disciplines merge into UX/CX design thinking, which shares processes/models with product design thinking. Also will see a greater need for understanding how systems connect an ecosystem together, i.e. Adobe and Salesforce

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Most value is in helping creative teams sell in better work, creating campaign ecosystems that work much harder than the traditional TV/Print approach, and bridging the gap between creative and media to make more integrated campaigns

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Additional Posts in Comms and Connections Strategy

Can senior people point me to great examples
of case studies that can guide creation of portfolio. I know available on brand consultancy/ Agency websites, but hoping to separate wheat from chaff.

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What agency does the best Comms planning? Which agency has the best Comms planning team?

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What kinds of connections planning/channel planning/ engagement strategy roles are in-house? It seems these roles are few and far between.

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How much media experience should someone have before pivoting into comms/connections planning? What specific media tools would a comms planner use in their day to day?

Although I've reviewed job descriptions for comms planners, would love to hear someone's input & experience.

Would like to set myself up to make this switch eventually. Thank you

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I just started at a new agency and learned that the entire agency has limited to no experience with comms planning but somehow merely the mention of a comms plan evokes a visceral reaction from multiple disciplines. I have 10 years of experience in social/digital/media and I’ve never experienced a stigma like this. Has anyone else experienced this? Any advice?

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At your agency, which department is Connections/Comms in?

Strategy? Media? Somewhere else?

Where do you think it should be?

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What are you favorite comms planning resources and websites?

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TBWA/Chiat/Day LA is hiring multiple comms roles across national brands. Sports, Financial Services, Home Improvement, Packaged Goods.

Looking for creative comms planners at all levels, who want to help create disruptive campaigns. Let me know if you're interested!

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Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!

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I’m currently one of the largest media agencies and we don’t have a comms practice. I’ve applied for connections strategy roles at other agencies but haven’t heard anything back. Looking at my skill set and the job description they seem very aligned. Is it a super competitive field? Where is the most opportunity - creative, media or PR agencies? Is this a dying role and that’s why there aren’t larger teams/available positions?

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Hi All,

I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness.

Ideally any interesting integrated comms that came out of it?

Thank you!

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Hi there:
Trying to find an expert in the field of video chat, knowledgeable enough to know simple apps as well as sophisticated ones 4 pre production purposes and remote filming.Any thoughts?

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What is comms planning

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Does anyone have a list of KPIs for Comms Planning roles within an agency setting? Trying to establish how I’m measured / being reviewed because it’s very hazy at the moment.

Really appreciate it!!

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I absolutely hate creating tactical maps/ecosystems/plumbing charts etc. I love actually working on developing brand plans and tactics- and even the understanding of channels. Should I change fields? What else is there?

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How do you explain to your mom/ other non industry person what you do?

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Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of course a ton out there for patient communications such as patient journey mapping but engaging HCPs is a very different beast. Looking for something a bit more nuanced than a traditional consumer framework. Thanks!

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A friend has an open senior comms strat role based in NYC. Are there any senior comms strats/senior mid level strats ready to make a jump?

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Thinking of moving to Seattle, what are some agencies to look into?

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