Comms and Connections Strategy

Connections and comms strategy are changing with the industry. Where do you bring the most value to teams and clients today, and where / how do you see that evolving ?

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works at

LOL

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I am seeing these disciplines merge into UX/CX design thinking, which shares processes/models with product design thinking. Also will see a greater need for understanding how systems connect an ecosystem together, i.e. Adobe and Salesforce

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Most value is in helping creative teams sell in better work, creating campaign ecosystems that work much harder than the traditional TV/Print approach, and bridging the gap between creative and media to make more integrated campaigns

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