Can anyone recommend some books or online sources to help me learn about this whole branding thing? I'm missing some key points when it comes to branding and integrating it into a social media strategy

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How Brands Grow by Byron Sharp

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Additional Posts in Brand Side

Happy Indigenous People's Day! Let's hope none of the brands we work for make an embarrassing and money-grabbing attempt at celebrating today! Here's to no cringe "we see you" emails and instead just sending out donation links for Indigenous People's causes!

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Hi! I’m looking into pivoting my career as more “brand” specialist/ manager. What skill sets would you find crucial to know ? Any advice on tips to learn/ gain experience? Thank you!

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Anyone else finding it really hard to care about super bowl commercials this year? They feel like a relic from another time to me.

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