Can someone explain this new bizarro PwC rebranding? They pick up a new client so they gonna copy their branding?

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They got rid of the butterfly. The butterfly was nice. At least they kept the font.

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That was a butterfly?!?

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I'm ok with the rebranding but why is it being associated with a new client relationship

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Especially because the orange lines kind of look like the checkered flag. Very odd

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Why is it bizarre? To me it looked like they just changed the logo to be two tiny little lines instead of the weird orange thing they used to have. I feel like this looks a little cleaner.

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From the people who brought you “Strategy&”…

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