Coca Cola. Worst clients ever. And they don’t have many AORs outside of brand so every project is a pitch.

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I won’t say that Coca-Cola was a bad client but after a highly successful national brand activation for Coca-Cola Zero, they awarded the business to Momentum in the following year.

Sadly, many clients are constantly changing agencies because they think they will get fresh work this way. They forget that agencies are schooled in developing work that meets a strategic objective and goal so if those change or evolve, so does the work.

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