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Mentor
Ask or look in court records who their biggest privacy clients are and take the one with the more interesting client base or type of company you might want to move to if that's a desire.
I would look at their privacy practice outside of lit. Interesting clients? Chambers ranking? Could come into play in various ways, with what is “better” dependent on your circumstances and goals. E.g., if you may want to get out of lit on the future, a strong privacy group outside lit should be desirable.
Aside from litigation, how are their respective privacy practices? Is the litigation team part of the privacy practice or affiliated in a looser way? Any intel on the personalities involved? That can really matter. Beyond that, I would just look at all of the usual things relating to the firms more generally.