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Q1: Try not to be a formulaic writer.
Q2: What?
Q1: No (good) copywriter has a formula. All creatives have certain strengths they know they can rely on…perhaps you’re good at writing mantras or comedy, but not to the level of a formula.
Q2: I’m with CD 1 here, what?
Yes.
Read the book “Truth In Comedy.” You’ll notice a lot of comedy writers use the formulas outlined in that book.
You should write a script In whatever way best communicates the idea.
OP, do you mean formatting?
Mostly I try to not have it sound like a spoof. “Say, Marge, is that the new Cleanzit with new enhanced fragrance?”