Creatives, what do you do when you agree more with strategy than your creative leadership? Often their constructive feedback in reviews is really smart and worth considering, but our CDs just say to ignore it. I’ve even had strategists message me on the side a thoughtful critique or new angle, but mostly my leaders push back or make me feel like I’m undermining our ideas. Help?

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As a strategist this is nice to hear. Working with certain teams feels like true collaborators. in others sometimes I feel like a client. Those aren’t fun because I’m trying to tiptoe around. I wondered i should pretend I care less, and give feedback in a casual way

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HA! I feel oddly honored by this anonymous invite.

The creatives’ job is exploring ideas. Huge red flag for anyone NOT to be open to and consider input, thinking and feedback from the strategy team, or account team. These people are our partners. These folks all have their specific discipline and lens through which they synthesize information and work on behalf of the client. And some may have deep insight managing the client relationship directly, and not all creative team members have the benefit of that client exposure/understanding.

Any territoriality in client work is insecurity, immaturity and defensiveness that will harm the work and the team over time. And it certainly has no place in any form if creative leadership.

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I give my CD two versions. One that does what they ask. Then, another that I frame up as me trying to be a team player. But, if they don’t like it, “we can totally leave it behind.”

Usually, once I’ve already done the work, they see the merit in it. And, if they don’t 💯 agree with how it was done, they’re open to giving the creative feedback necessary to make it work.

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I like this idea. I think the issue is doing double the work if I know they won’t go for it. But if I have the time, I’ll try it!

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Hoping for positive response 🤞
Thanks in Advance!!

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