Curious how ad agencies & production teams are currently finding Casting Directors—especially for unconventional, hard-to-cast campaigns.

Since ‘98, most of my work has come through referrals. I’ve cast 80+ campaigns a year for the last 25+ years, but with a few longtime production partners closing shop, I’m realizing I’ve never actually marketed myself before.

For those of you in advertising - how do you like to be approached? And how do you find Casting for challenging nationwide projects?

likehelpful
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I don’t know if there’s a production bowl, but if here is, you’re probably better off asking there.

There is a production bowl. Also a directors bowl but it didn’t they a lot of activity sadly. I think email outreach to producers at both ad agencies but more so at prod cos makes sense. I agree most of our resources come thru word of mouth etc. but people have to meet new people. I would work on a couple of small case studies or simply stories about maybe some of the specifics around what you’ve been able to do in the hard to cast space as you reference. Then condense that story down to digestible bites you can out on linked in. Consider connecting with as many producers on linked in as possible then start trying to post some tips or casting insights once a week. Try and let people know why they should be using you without saying it out loud. Then keep reaching out. Little email touches. A lot of Casting is national now thanks to pandemic and zoom so lean into that. Good luck!

helpful

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