Curious how other people’s brains work.
When you get an activation brief, what’s your process for coming up with a solid idea?

Look for cultural moments that you can adapt? Look through award show books? Scroll YouTube videos until 3am?

I know that every brief and every idea is different, but I’m more interested in the process and what you’re creative routine is to get the wheels turning.

Thanks.

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Posting as :
works at
You are currently posting as works at

Thank you for this.

likeuplifting

No prob. I think there’s even a link to a third thread in there. We all have this problem. 😂

We get the team together and come up with as many ideas as possible as fast as we can

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Read brief
Go to Behance
Go to Apple
Go to Instagram
Go to Tik Tok
Assemble moodboard
Regroup

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