Currently working at a PR agency. Need to prepare for an interview for a paid media analytics role on the client/tech side. Can anyone share any tips or general interview questions for this type of role? The role needs some Tableau and SQL /Python knowledge. Thank you so much in advance!

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Codeacademy has a pretty easy, free SQL course which I found helpful to prep for an interview.

In regards to paid media analytics, I'd recommend looking up industry-standard kpis and understanding how you'd go about tracking them. Common metric themes are usually Engagement (likes, retweets, comments) and Awareness (web traffic, impressions, unique visitors).

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Thank you!!

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