Did Gatorade just not care when they ripped off the recent Nike Dodgers Hollywood sign takeover?

Post Photo
like
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

Who cares? They’ll never get another star athlete that wears 77, it’s cool.

like

Wait, are you saying an advertising idea was actually inspired from another advertising idea???!! That NEVER happens in the ad biz. 🤣 Both executions were buzzworthy and that’s all that matters. FYI, the sign itself actually started out as an ad for a real estate development (Hollywoodland).

likesmart
Recent IconRecent

Taking over the Hollywood sign has been done so many times over the years idk who can even claim to have done it first

likehelpful

Bojack Horseman did it first

Post Photo
likefunny

More like did chiat not tell them it was already done (and done better )🤣

likefunny

Didn’t even know this was Gatorade, thought it was another Nike stunt

likefunny

Nobody does.

like

I mostly meant non-ad people :)

like

First Chilis rips the KFC lifetime movie. Now this

like

I feel it’s a different enough idea using the same medium. The fact it is more of a Hallmark idea kind of proves that out.

But really, I’m tired of people trying to gatekeep a medium. It’s like saying someone can’t place an ad on the Super Bowl because someone else did.

Especially when there are so many examples when it is a blatantly direct lift of someone else’s idea.

One that always gets on my nerves is when some agency did an idea from The Onion IRL and then claimed they never saw it. They won a bunch of awards off of a direct lift.

smart

IMO, the 77 looks cooler than the previous takeover.

like

I mean the Dodgers D went crazy viral too. TMZ, NYT, SI https://amp.tmz.com/2024/10/31/hollywood-sign-lights-dodgers-win/

like

Gatorade recycles everything lately, even their own ads.

likefunny

It isn’t a ripoff

smart

We’re talking about work. And your take is just not good.

You're tweaking this is awesome

like

Kinda looks like Hottywood

like

Free Meg collab

Happened with hat tip / Derek Jeter back in the day too. Sometimes advertising rhymes.

Related Posts

Hi all! I will potentially get an offer from LEK and/ or Clearview healthcare soon and would like to start deciding which is best for me. Which do you all think would be best in terms of versatility of projects and exit opportunities, culture and overall experience at the firm? And why? Thanks for the help!

like

Blackrock. Got a informal offer but no follow-up with a contract. Noted they are working on it, but does it really take this long or red flags? How much longer would you wait?

like

What’s the consensus on the Cole Haans that are Oxford/sneaker hybrids. Thinking about getting a pair. Client is jeans and a polo shirt most of the time, so seems appropriate

Hi guys,
How is coforge in terms of wlb,job security
Got selected for one of banking project.
Could you please help with your reviews.

like

How do you replenish electrolytes while fasting? Looking for ideas.

like

Hi Fishes. I have requested the hr to revise my Offer letter since the ctc offered was well below what was discussed . Someone from the Talent Team did confirm they are discussing it . Wanted to know how long do they take to come back ? Since today is the last day of accepting the offer , should I just accept this offer and would they still revise it after accepting it ? Kindly help

like

Do we need to carry print out of offer letter on first orientation day?

like

Which company is worst EPAM Systems or Epam Anywhere?

like

Any Deloitte people trade on robin hood?

like

Public finance exit opps?

Question for some of the senior partners on this bowl: do you mind sharing what does the the top end of partner comp look like? Is it like 2-3M annually? And how many years it took you to get there after becoming partner?

like

What are the raises like for a Registered WM Client Associate at BOA/Merrill Lynch? Are they on an annual basis and are they competitive?

like

Hi
Applied for a position in Johnson and Johnson Canada. Reached the final round 3 weeks back. After not getting any updates I emailed the HR a couple of weeks back. They responded back telling me that they’ll have an update for me the next week. Again I emailed them on Thursday asking if they have anything for me before the long weekend ( Good Friday & Easter). No response whatsoever. Will emailing them again be inappropriate? I desperately need this job

like

What do you do for winter shoes and commuting?

I walk a total ~20 mins in between train/bus stations and then getting from the stop in the loop to the office.

What do I do come wintertime for boots? Do you wear them while you're in the office? Or do you bring dress shoes with you to change in to? I wear a suit to work, so what boots would be good for winter but also look decent with a suit? This is my first winter in Chicago (a socal transplant)

like

Incoming analyst at McK next month (US office). Are consultants expected to be in office right now or is the firm still doing WFH?

I've been living with SO in another city. Want to know when I should move back to the McK home office city.

like

McKinsey & Company Hey folks!
Was wondering what sort of life sciences projects does usually the Boston Consulting Group and McKinsey & Company take on?
Commercial, access and pricing, M&A, transformation, implementation? (all of them perhaps?)
Basically, what would someone with an LS background be mainly working on in these firms on a day-to-day basis?
Thanks!

like

Would you move from the strategy consulting arm of a Big 4 to a forensic analytics group of another Big 4 for a 30% bump?

like

How does one declare investments regarding ppf and HRA, i joined UST on 11 april and my payroll portal is still not active ( HR told post first salary it will be active ) .
I want to avoid getting alot of tax deducted in my forst salary, could anyone suggest the same.

UST

How do people get interview call from Accenture Strategy & Consulting? I am an MBA from tier 2, 5 YoE post MBA in Financial Risk. Currently working with a Big 4.

like

Additional Posts in Advertising

So why do company merges result in mass layoffs?

like

In your agency, who owns brand strategy implementation and brand experience across channels (storytelling (communication goals & brand narrative), brand content recommendations, tactic ideation and approach, user experience, etc.)?

like

Anyone work at an agency where the developers can actually develop modern websites?

like

Any good/cool small agencies (50-100) in Chicago?

like

Books on human psychology that have affected you. I'll start: influence, sales Bible, on killing.

like

Agencies in Detroit?

like

Best (non-agency) company to work at in Boston??

likehelpfulsmart

When your CD makes the work smaller.... not bigger.... it’s time to go.

likehelpful

Who has left the ad world completely and come back? What did you do and how did you do it?

like

Connecting with someone on LinkedIn after an interview: appropriate or inappropriate?

like

Does anyone have any info on the mastercard team at McCann NY? Any insight into the team, culture, or work would be very helpful. Thanks.

like

2nd year in media in NYC, looking to relocate to LA in the spring. Is it better to speak to HR for relocation options within or look to hop to another agency?

like

Why am I so bad at leaving voicemails. Anyone else have this problem?? Wtf is wrong with me 😭😭

like

Thoughts on companies pulling media dollars from NFL?

like

Anyone else just come to work so you can enjoy the free toilet paper?

like

So Q1 has been abnormally weak for agencies across the board, right? Is it fair to say Trump is finally starting to effect the economy?

like

I have a stay at home wife with no concept of money. Any ideas on how to reign in the spending? Any credit cards good for this?

like

I’ve been reading alot of Les Binet books/reports I’m new to how proper advertising work! I’m mostly focused on digital. But now wanting to get a grip of the bigger picture!

Les Binet mentions alot about brand building and activations, sometimes he will point to out to similar case studies and he would say this is brand building and this is an activation but they are very similar?

Is there books? Coaches? Resources to explain brand building vs activations? W examples for the QSR sub sector?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal