do you feel that there are agencies that have humanity left in them? or is every company trying to optimize our outputs, scale up the work, contextualize ads based on behavior at speed? is it just me or has this yielded to every leader to acquiesce to their fears of losing profit from performance marketing that all the briefs we keep getting are all just mid-funnel asset that tells me a piece of device can help me with effortless productivity? when we know there is no such thing.

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Posting as :
works at
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It’s always been what you describe. Difference is there was more money to go around. Now everyone has their knives out.

likehelpful

^ Bingo

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100%. Every ad, especially for SaaS tech companies inevitably turns into an info dump

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There are. In some small to mid sized indie agencies they live and die by their people. I’ve seen many a small agency CCO get humbled when he/she loses their entire creative team because they’re a douche canoe. I’ve seen it go the other way too. I’ve seen agency leadership being held hostage by a creative team who are terrible but the client likes.

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The agency world is in a state of emergency. I’ve met both wonderful humans and shitty people at agencies. But for some reason at the moment, every agency is trying to optimize output at speed with no real viable ideas.

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Lmk if you find one.

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Go indie. Choose wisely though.

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No. Yes. Yes.

funny

Lots of shitty people to be honest but also some genuine souls!!

agencies were never human to begin with, biggest stunt advertising ever pulled was making new hires believe they are.

Agree with going indie, but also do your research. Don’t be deceived that all independent shops are good though. Yes there’s pros and cons to both sides, but independent can sometimes be more difficult

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