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Absolutely! The key for the transition into marketing is understanding how it all works together to accomplish business goals, not just media KPIs. This encompasses all activities/programs that are outward facing: paid, owned and earned.
This trajectory is absolutely possible! I have several VP+ clients on the brand side who got their start in hands-on-keyboard media buying at agencies (and personally? I’ve found that the sharpest folks usually come from Activation). The key is to be a sponge. You can pick up a ton of valuable strategic/planning/creative/operations experience as you go!