Has anyone moved careers from working strictly in Media buying at an agency & having most of your experience in that field, to something more in house marketing related? Curious if there’s something else out there where my experience would qualify in a marketing role as I’m currently moving up at my company, but not that interested in working in media buying forever.

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Absolutely! The key for the transition into marketing is understanding how it all works together to accomplish business goals, not just media KPIs. This encompasses all activities/programs that are outward facing: paid, owned and earned.

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This trajectory is absolutely possible! I have several VP+ clients on the brand side who got their start in hands-on-keyboard media buying at agencies (and personally? I’ve found that the sharpest folks usually come from Activation). The key is to be a sponge. You can pick up a ton of valuable strategic/planning/creative/operations experience as you go!

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