How should be reporting be done ideally for clients including creative performance report

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DCO?

Honestly, most of the time you'll be using good old PowerPoint. However, if your company is paying for tableau license, you can definitely visualize the data using that. Are you trying to get into analytics? If yes, I'd recommend reading up on relational database to understand more on how data sets need to be structured. The backend is more important than the frontend in this case.

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