Do you think seasoned CDs with a range of awards and many Cannes Lions to their names will pick up junior to early sr-level creatives with virtually 0 Cannes Shortlists, only local Young Lions wins, a few Student Clios and nothing more than that besides a couple of campaigns and craft?

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Yes! Generally I’m not looking for awards when it comes to juniors. Only good thinking and passion.

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Of course. At that level awards are a very nice to have but not mandatory.

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Mandatory is a big word, but when I hire seniors, I expect to see great work that got made (and usually, that involves some awards).

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Is the work in your book good? That’s what matters.

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I never look to see if a young creature has won awards. It’s just about their ideas. Can they think differently to the rest of the department?

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CD and up. ACD should have some too but definitely a must for CD and up.

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What is a junior to early senior creative? You mean mid level? I have silver pencils for the One Show young ones and CDs often don’t even bother looking at that campaign.

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100% agree. That’s what Cannes is for too.

Awards mean nothing...plus agencies pay money for them. A real sandbox has no awards...just great work

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