Do you think that agencies bring more creative ideas to their brands than in-house? If so, why?

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Because we have foosball table, la croix and wacky open floor plan

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Yes, by a wide margin. Cause we’re desperate to get paid, and desperate to make work that gets us noticed and hired elsewhere. It’s also why working at an agency is 5x harder. Capitalism doing what it does.

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In my experience coming from working on an in house brand team, to now being in an agency, yes.

On the agency side, I wear a lot of different “brand hats” but focus my skill set on 1-2 things, honing in on how to make that output as strong as possible.

On the brand side, I wore a ton of different “function hats” that made it so I had to know a little about a lot of different aspects of marketing. It was hard to elevate those functions because the time needed to do that was impossible. Creativity being one of those functions. Creativity takes time and focus on each area.

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Because, they’re not privy to all the politics and internal thinking that eventually can cloud creative judgment. They don’t go into ideas thinking why it can’t work as often as thinking why it can.

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