Media folks - how long does it take for you to turnaround a campaign results report?

like
Posting as :
works at
You are currently posting as works at

To our bosses? Or to the client? Or for wider shareout? 3 different answers

like

Yes to those questions! Also adding, the purpose of the report. Is it an ongoing dashboard for the team to make optimizations during the campaign? Is it to show key results/highlights/insights? For the later, I usually recommend a 3 month period to gather enough date but then can also pull a monthly report to see if we are trending in the right direction.

For ongoing, usually that should be set up in tandem with the work/planning of the campaign.

like

It depends. How much of the process is automated ? How clean is the data ? do we have enough staff to support the process or is a shared resource ? How comprehensive is the report ?

A turn key report with decent automation and and clean data can be done in a few hours. I’ve also reports that are over a week [or weeks]

3 years. No staff.

4-8 weeks for digital. Longer for TV

Answer also depends on what you mean by campaign performance report. Are you looking for a report on whether or not media buys delivered what was planned? Or are you looking for a report on how a campaign (the creative and the media) performed against KPI’s?

Related Posts

Hi,

Which company should be preferred by business analyst/ Project manager in lending domain if both are good brand companies. IT or NBFC?

Quick reverts will be highly appreciated!!

like

Hi, i am being considered for an opportunity at Bain Capability Network- Project Leader profile (Healthcare Strategy)

Wanted to understand how is Bain Capability Network in terms of compensation and quality of projects.

like

Should you thank your manager for your raise? Seems like a strange thing to do but also do see the appropriateness of it all. Just unsure

What are pet peeves you have as a teacher you have let go of? For me it is subject verb agreement.

like

What’s the going rate for a Group EP in nyc? Either freelance or staff?

like

Any consulting moms in the area? Desperately in need of in town friends.

like

Can we extend the notice period in Tcs for 2 weeks?

like

I want to start an “only honk once” OHO campaign. Why do driver insist on honking numerous times, besides not controlling their anger and stress. Anyone think it could catch on? ✊ OHO ✊

likeupliftingfunny

Hey Mates,

There are talks of focusing on talent retention & offering competitive pay in meetings by Higher Leadership so
Is there any salary correction actually happening for current employees or some salary equity policy being made?

like

anyone suggest some good PG for men near deloitte Hyd office.

like

Is it worth opting for paid services at naukri to get job opportunity?

like

Hi sharks!

I am a M.Tech. in Biotechnology graduating in 2023.
Due to the current recession, facing a lot of problems in job hunting and placements.

I also have basic python skills, SQL in intermediary level, and I have studied about ITGC audits from a peer of mine. I know the basics regarding IT Audits like Program Changes, APD, Computer Changes, etc.

I have interned at Tata medical centre and have written 3 research paper, one of them is in AI.

Please help.

KPMG Deloitte PwC Accenture EY

like

Meta’s current price looks pretty attractive… half the P/E of Home Depot, 2/3rds of UPS.

like

Which country is good for dating as in where can I get good girls to date outside India? If given an opportunity, which country you would like to move to?

like

Hi fishes,

My interview with Microsoft for SE2 was scheduled and cancelled a day before. Neither I received any email regarding cancellation nor the recruiter informed me. Two days later I got an email saying Microsoft is freezing hiring for certain departments and the recruiter is ghosting me. Will I even get a chance to interview atleast?

like

Looking for some other options in performance reporting from fellow RIAs, who DON'T have integrated solutions with their custodian. Currently using IAS. They cost me about 6k-7k a year. Fed up.

like

Hey guys I have been in sales for a while now 2 years in real estate and about 5 months in insurance. How do I get started in tech sales?

like

Dear Sharks,

What will be my In hand salary per month ?

LTA, Food coupon, upskill allowance , Tele bill-- all these includes In take home salary ?

My CCTC is 7.5 as Fixed, take home monthly 56k. Is this a good deal ?

Please Help
Société Générale

Post Photo
like

Additional Posts in Advertising

Bookish fish! What’s the best book on leadership you’ve read? Particularly creative leadership.

like

Out of curiosity, how much $ did you start making before buying a pet?

like

One Show vs D&AD - which is more respected in Murica? Specifically Murica ya hear?

likehelpful

Hi all. I can't help but feel that my current 'Digital Managing Partner' job title is a little too niche when it comes to LinkedIn job/resume keyword relevance, particularly outside of a media agency environment. However, a 'Digital Director' title feels too junior and 'Managing Director' maybe a little more senior. Any logical suggestions please? Thanks

like

Not many people seem to care about those agency of the year titles anymore. Especially in the past 2 to 3 years. Even to the winners. Right?

like

If you win an award for a category you don’t want to be known for (ex. Tobacco, B2B, or pharma), do you still mention it in your resume or book?

like

Dear Creative Directors who’s only talent is showing up to meeting with a full repertoire of buzzwords, die slow. Thanks, everyone.

likefunnyuplifting

Can someone explain how billable hours work? At a new agency and although I had to fill timesheets at my previous agencies, they were mainly used to ensure we weren’t over servicing a client/for setting the appropriate retainer for contract renewals. I asked ppl at my agency but haven’t gotten a proper explanation. I get the impression that billing to the agency admin code isn’t recommended, and my manager said he bills everything to client codes, but that doesn’t make sense to me .

like

Layoffs at Integer Denver today? Somebody spill....

like

Fishies - my shop is looking for a freelance copywriter. DM me if you are interested and available for a few hours/week.

like

Client: Here’s the copy we want on the print ad. But also make sure to let the design breathe. We don’t want it to look cluttered.

The copy:

Post Photo
likefunnyuplifting

I promise you, whatever you have to tell me as I sit down with my lunch is not as important as eating my lunch.

likesmart

I think I’m finally burnt out on agency life. What’s a logical next step? Freelance? In-house? A new career all together?

like

How do you go about asking for more money when you were recently given a raise, but the person directly above you leaves the agency, so you’ll be taking some of their responsibility?

like

Laid off, 10 years exp, tired of acct management. Feel so lost. Don't want to go back to agency side. What should I do? I feel like 💩

like

newly-promoted ACD salary in NYC?

like

Do IPG and Omnicom still have the in-office vaccine mandates that they instituted last year, or have they repealed them?

like

Thoughts and best practices on sharing examples of strategy work to a hiring manager at an agency under the same holding company as my current agency? How much should I blind the work? What are some rules to remain legally compliant? Or should I avoid altogether?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal