Do you think that Trump’s election will impact marketing campaigns? If so, how? Will companies step away from using or presenting minorities as central faces in their marketing or will some other shifts happen? I’m interested in how businesses will response, especially those that have been “attacked” by the extreme right for various reasons.

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Maybe the term “Latinx” will finally be abandoned. (Note the date of the article)

https://www.newsweek.com/latinx-latino-voters-donald-trump-1977268

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Hopefully so. I’ve recently learned why that term upsets so many and it makes perfect sense to me!

I think there will be a pullback in casting interracial couples, as brands start to second-guess themselves about all things related to diversity. Mixed-race couples were typically cast to appeal to multiple demographics at once in the same ad, and I think many brands are going to drop any semblance of interest in diversity and simply default back to what they were doing a decade ago, which was taking a bland middle-of-the road approach to talent. I hope I’m proven wrong.

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I hope you’re proven wrong as well. Diverse couples and families are normal in all sense of the word. I wish companies saw them the same way and stopped cow towing to these loud but small groups screaming online every day.

I've seen a lot of talk about this, and I wouldn't take it too seriously. Even if Trump won the election, his win does not mean the American population has been remade in his image. When the vote counting is finished, he will have won the popular vote by less than two percent, which is not all that much, especially compared to most presidential elections. Despite all the hype and the rightwing characters celebrating, the country is still the same as it was a week ago.

Interesting take. We’ll have to come back to this to see how that plays out when his polices and SC picks are finalized. I think there will be a lot of long term impact in ways that harms poor and marginalized groups while enriching a few.

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