Does anyone have any broader insight as to why Accenture has been investing so much into building innovation hubs? I know on a surface level, we are trying to accelerate our innovation capabilities

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For our clients and keep up with the marketplace, but does anyone have any deeper insight? In my view, it is not driving a ton of revenue but is definitely a cool factor.

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Yeah. Marketing. I take clients to innovation hubs to spark specific conversations. It’s a good way to show a something tangible when a concept is abstract (e.g. AI)

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I get invites for like 3 townhalls per month. May be ask these questions in one of your townhalls, not a public forum? The official answer is marketing/sales, internal knowledge exchange, and creating jobs for the local community

Marketing

The space rental alone is highly profitable

Accenture realized their biggest expense is salaries so now they're trying to automate

Being the best in AI/ML requires lot of dog and pony shows. We do it well with innovation hubs which drives our sales.

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