Does anyone have experience owning an experience rather than a product? My background is product ownership but in my current role when I’m building a roadmap my span is so broad without any real ownership. It causes me to feel paralyzed when making decisions. What the true priority is might never get worked because other groups don’t deem it a priority, regardless of my influence. I could go on regarding the challenges but would love tips on managing an experience instead of a real product.

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This sounds like an exciting challenge! I recently owned an ‘onboarding journey’ - more of an experience across lots of teams and products than something I could fully control. I focused on:
- building relationships with everybody I needed to join my vision
- a vision that was both compelling but also extremely simple that I could explain to the various teams
- storytelling and emotion
- still creating a ‘product’ of my own (it was just a website that I built myself) to help me lead by example when it came to getting other teams to also plan and release features - I could point to my own plan and ask about where their plans fit in
- getting senior buy-in to make sure my messages would be reinforced from direct line management chains as well

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