Does creative department culture even exist anymore post-pandemic? I work at a large agency and it feels like no one ever interacts with other, esp on the creative team. It's all very surface level.

My previous agencies pre-pandemic have had some semblence of at least pretending to be friends, but right now our once a week office visits feel like awkward silences in our creative department area. Doesn't help that we are constantly pitted against each other on jump ball briefs. But damn.

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Everyone is too worried about losing their jobs in this market/economy.

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Honestly, a lot of it is driven by agencies pushing a ‘younger is better’ agenda, as the younger people are more and more socially-resistant, advocates of remote work, and see most forms of rallying together under pressure as workplace toxicity.

Pretty hard to build a culture when the things that endear people to each other are the things that are massive red flags for the people agencies try and attract.

Do agencies take the piss often? Absolutely. But building a culture is something that happens a lot easier organically and in-person.

People can deny that all they want, but humans are social creatures that need connection with other humans.

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Then how am in a remote job with a team that has a lot of culture? It can happen remotely too.

It wasn’t really a thing when worked at a large agency in 2016. Too many creatives battling for too few good assignments. A lot of “best idea wins” bullshit, but whenever you pit teams against each other it becomes all politics. Suspicion and jealousy and behind the back shit talking all the way down.

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Some of us are still trying to make engaging and inspiring communities for our people to thrive in.

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The creatives at my agency are constantly stressed and managing 3x the workload we should be. We also pitch against our CDs on any halfway decent briefs which has created a weird culture.

We still manage to find some downtime to chat here and there, but for the most part we are in meetings and brainstorms all day.

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CDs are working on the same briefs?! That’s nuts.

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The pandemic definitely changed everything about office culture. I went back into an office recently after not being in one since 2019 and the shift in behavior overall is startling. The silence is what struck me most of all. People just don’t talk to each other like they used to.

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