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Context: i’m handling all the social part of an account, works that out are very basic and just using stocks (or using global assets only) - trying to push more on motion and crafted ones (giving ideas/ storyboard with options)- all within budget range. Strat guy told me that what we did give result (sales unknown, didnt check- but in kpi and engagement - it is up!) - but project manager and account exec told me to tone it down and “dont spoil the market” because “your colleague need to catch up, and no one can take over if you’re not around” (exact words, SIC). At first I thought because the clients are very hard to deal with (they do!). But within internal client- there are some wave of change going on (they are more open now to see works beyond brief). But internal suit (account and project) keep telling me on every brief to “not spoil market”. I didnt take it seriously. But it keeps happening I start to think about it.
Forget to mention🤦♀️I will raise this concern to CD since it’s proven reoccuring thing (not just one off) - but i might miss something, is this common practice especially for least favourite client? I’m very new (4months) in this agency tho.
Sounds to me like a client/agency relationship that has been allowed to fester through bad account management. You should always be pushing what works. And the client should be open to trying it.