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I shifted from time domain to frequency domain😅
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Any body got retention offer from LTI?
Hi Fishes.
Please help me in deciding which company to consider in terms of learning, opportunities, work culture, job security and WLB..
CDK global - 19 fixed + 1 Jb
Solugenix Corp - 23 fixed
Epam systems - 24 fixed + 1 Jb
Walmart labs - 23 fixed
Thanks in advance!
CDK Global Inc Solugenix Corporation EPAM Systems Walmart
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Dsps have bid shading (or something like that) so even if it’s first price, you don’t end up paying and absurd amount
Nice. I was wondering about that too! Thanks 👍
this can be SSP dependent. Out of the hundreds of SSPs that are available in DV360, most have switched to a first price auction. I think it's pretty standard now. You can pull for this in an Inventory Availability Report in console.
Google Ad Manager (formerly AdX) is on a first price auction model afaik
Thanks!
Could someone explain this to me? Whats first price / 2nd price auction?
A 1st price auction is one where you pay what you bid, regardless of other bids in the auction. If I bid $6, and the only other bid is $1, I win and pay $6.
A 2nd price auction is one where the winning bid pays $.01 over the second-highest bid. So if we use the example above, I would win and pay $1.01.
There is debate abound about which is “better”, but generally a 2nd price auction incentivizes bidders to bid their true value every time since there is no threat of overpaying if there is low demand/bid density (since you only have to pay $.01 over the next highest bid). 1st price auctions incentivize bidders to get as close to what they think the clearing price will be as possible, to avoid over-bidding (the “shading” referenced in a previous comment).
Probably have to use auto bid with an average cpm limit cap as fixed bid is pretty much impossible with 1st price auction.