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Happy to help. During my time working at Dentsu, my team had 4-5 insurance clients. Covering health, term and general insurance.
Well, each of them had different requirements.
But anywhere from about 6000 to 8000 leads per month. Depending on the quarter. 4th quarter always attracted more leads because of tax season.
Platforms:
Google (search, discovery, YTA), Facebook ads, affiliates, programmatic, Outbrain and Taboola.
You?