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The push for diversity is nonexistent now since Trump took office. That’s the biggest change I’ve seen, and it’s BS when our target audiences are multicultural or historically marginalized groups that are now branded as “woke” for merely existing.
Pro
Definitely. Politics affects advertising through uncertainty. When things feel unstable, brands get more cautious, spend tightens, timelines shrink, and risk tolerance drops. In health and pharma, the effect is even more direct. With Robert F. Kennedy Jr. shaping public skepticism around vaccines, scrutiny is higher and clients are far more careful about what they say and how boldly they say it.
Some companies have very quietly abandoned DEI initiatives or identity-based employee support groups, especially if they needed to get a merger or acquisition approved
This administration has definitely affected pharma advertising
Yes
Pro
No
Oh yes. I know a few clients that pulled out of pride because of it
Yes. Anybody here who said it doesnt they probably deserved being fired from IPG 😂