Traits of your favorite account people?
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Works with creative to get to the best solution for the client AND the agency. AND, knows when to tell the client “no” and actually tells them. AND, AND, doesn’t forward emails from the client.
Transparency and advocacy.
Appreciation for good work. Can name old campaigns they love.
Push back and try to help both ends.
I had a brand director who once told my client to stop verbally vomiting crap out of their mouths without thinking if it made any sense. At the time, I was convinced we were going to get fired but instead the clients have completely trusted us since. How? Idk but be like this or don't bother.
In short. If you're not willing to give the client a hard no then pls start.
Agreed, but that goes for creatives too, right? Brand Directors need to do what is right for the work, the business, their team
They’re organized, not afraid of their clients and they make intelligent arguments to help sell work. Not much you can ask for outside of that.
Help me do my job and be a strategic partner - not a steamroller. Manage meetings, create and stick to an agenda, and keep the team accountable.
Asks WHY - of the client and of the internal team. Consistently asks why and is able to explain the why. Even if the answer is “because our clients boss is demanding it” at least we know. Asking why endures account people don’t become order takers. And asking why internally makes us all better prepared to sell the best work to the client.
This.
Organized, forward thinking, good relationship builders, collaborative, open minded, good strategic discipline and good taste in creative
Be a team player, not a team demand-er
Small thing but really Run the meeting: agenda at the front, next steps at the end, keep people on time within the time you allotted for the meeting amongst other bigger picture attributes
Shows genuine love and compassion for people while delivering the most inane client request that is going to just suck the life out of them.
Good taste
Depends on level but as a strategist I always love a strategic account person so I’m not running solo all the time
Be a human, not a robot.
Bravery and transparency
Decisiveness- knowing when to call the ball, for example, if someone on the team is *consistently * dead weight even after feedback/coaching, etc
Understands the process of actually making things. Isn’t blindly reactive. Tries to understand the root of an issue and helps solve it instead of just passing through Client freak outs without any context or consideration of implications.
student of advertising. advocate for agency and client. concerned with doing great work, not just making a meeting