Does Tinder’s new campaign remind anyone else of the Diesel “Stupid” campaign? The writing style, photography, and personification of stupid/single is awkwardly similar in my opinion.

likesmart
Posting as :
works at
You are currently posting as works at

Can someone post the work?

like

Single not sorry is a good line.

They could have taken this in other directions.

Didn’t have to make it a Be Stupid campaign.

Feels like the same photographer shot it.

like

Stole a sacred headline, too. “A mind is a terrible thing to waste.” Seems that judgement wouldn’t be hard to make, in a formula/parody headline campaign.

like

Very much so. Interesting strategy and campaign line, but yeah the writing is straight out of Be Stupid. Wonder what else they’ll do besides OOH (though that worked great for OKCupid).

like

Interesting that w+k nyc is handling both OkCupid and Tinder.

For me, it looks/feels just like their 2016 campaign for Equinox "Equinox Made Me Do it"

like

How bout some links

likefunny

The photography is meant to be fun but skews a little stocky/lifestyle to me. Feels like the campaign got reigned in.

like

I believe tinder is owned by the same company that owns OKC. Hence the same agency

like

Yeahhh, that’s a ripoff

like

@SD1, they’re both a part of the same holding company. So, same client, different brands I suppose

like

I hate this work. Doesn't work at all for me

Related Posts

Which agency is pushing these Hiball energy drink notifications from Amazon? Its taken over my phone so many times in the last few weeks!

funny

I’ve applied to over a dozens jobs almost two weeks ago and haven’t even received a “You weren’t chosen” email or call. Is it something with me or do employers just not respond in a timely manner?

like

What's the incoming salary at KPMG for Senior Associates in NYC?

like

Been eyeing this David Yurman bracelet for a while. Think it goes really well with the Sub.

Post Photo
like
like

Partners - what advice do you have for competing project requests from senior leadership? I have 3 PPDs asking me to join them for my next gig and they refuse to hash it out between them.

like

What events would Toronto folks recommend for New Year’s Eve? New to the city and trying to plan it ahead

like

Need to kind of just runaway somewhere for the summer for mental health reasons…any recommendations on a place where it’s easy to meet people?

like

Hi all which is best to choose for qa profile
Exp 5.8
Pwc india 13 lpa
Ameriprise Financial 15 lpa
Please guide with the pros and cons Tata Consultancy Newco PwC India PwC IBM
Will pwc consider counter offer just before join date??

like

Do you tell your boss you’re going through a breakup? I’m phoning it in and obviously going to be camera off for awhile.

like

Hello! I’m looking to switch career paths from financial services and get into NYC real estate/commercial real estate… anyone know of any open entry level positions or have some good advice to break into the industry?

like

I got an offer of 9L package for associate level in delivery excellence team with 7 yrs experience... Pls advise what is associate level - is it like Team Lead level and is it good package to join or can I negotiate further?? Thanks!!!

2 year of experience

like

Experience with vestas data analyst interview ?

like

Two years ago got fired. Reason, Boss was unhappy beacuse of my direct contact with CEO also with other higher level people. So he took my CCTV footage to show his bosses and hr that i always roming around which is true beacuse i finish my work way faster then others. To add more skills i hang around with purchase or sales, learn from them few new things. BTW i never ever been late for submitting my work on time. And everyone likes me. Feeling angry and very bad what did i done wrong.

like

How important are thank you notes after interviews?

like

Thoughts on personal loans to consolidate Debt?

likesmart

Can anyone confirm is TCS is postponing doj in kolkata location?

like
like

Additional Posts in Advertising

🐠 who scope projects - do you have a general rule of thumb for the % of total project hours that should be allocated to PM/Producer or other oversight roles? If so, what % do you use?

like

One time, as a junior, I got “caught” photoshopping some comps — I wanted to help my partner since he was swamped — and my Creative Cloud privileges were taken from me. Why? Licenses are expesive, writers just need Word.

like

Here's an idea to reform Cannes: Creatives only. For 10 days a year, let's just talk about great creative work.

like

Is Freelance a thing in Media? I am intrigued. What are the parameters? Are you client facing? How many hours per week? Do you keep/get benefits?

like

What’s it like working at Oberland, really? Love that they do cause marketing but what’s the culture like in this small shop?

likehelpful

Agency lost the account I came here to work on. Some ppl got laid off, I was kept on and reassigned bc several ppl vouched for me. I absolutely hate the new account. What’s my next move?

like

Overheard: "What were you thinking with that logo?? This is for pet food - not Shoreditch House."

like

How do you survive/make it in a big agency as a solo floater creative?

like

DAE see and feel a blinding red rage at the end of a work day, or is that just me?

like

Thoughts on kenshoo as an employer. I know its not an agency but wondering if anyone knows how it is there.

like

Company Culture Q: Can u recall the best event(s) you’ve ever had with your team or agency?

like

Creatives: do you find it easier to switch agencies with your partner or going solo?

like

Fear of being laid off (at 50) is so all enveloping that it’s affecting my health and sleep. I have a pit in my stomach all the time. Sitting alone at home (single) knowing if I’m on the list I’ll never get hired again. And not enough savings for the next three years let alone forty. Decision makers: when you lay somebody off you are condemning them to years of unemployment. fight not to do it.

like

Freelancers - anyone ever ask past places you’ve worked to leave you one of those reviews on LinkedIn? Do you think it’s been helpful at all? How did you go about asking?

like

Hello CD/ECDs. Are there any tips on how to negotiate severance pay?

like

Can anyone provide the names of marketing consultancies? I wasn’t really aware of this type of company but apparently they’re hired by brands to provide recommendations for their marketing, which sometimes includes recommending agencies. Anyway! Know of any? Thanks in advance!

like

How do you leave a company that's been so good to you ?

like

Looking for senior designers that knows shopper marketing. Please DM with books!

Are there any agencies in Boston that have pharma/healthcare accounts?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal