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Can someone post the work?
Single not sorry is a good line.
They could have taken this in other directions.
Didn’t have to make it a Be Stupid campaign.
Feels like the same photographer shot it.
Stole a sacred headline, too. “A mind is a terrible thing to waste.” Seems that judgement wouldn’t be hard to make, in a formula/parody headline campaign.
Very much so. Interesting strategy and campaign line, but yeah the writing is straight out of Be Stupid. Wonder what else they’ll do besides OOH (though that worked great for OKCupid).
Interesting that w+k nyc is handling both OkCupid and Tinder.
For me, it looks/feels just like their 2016 campaign for Equinox "Equinox Made Me Do it"
How bout some links
The photography is meant to be fun but skews a little stocky/lifestyle to me. Feels like the campaign got reigned in.
I believe tinder is owned by the same company that owns OKC. Hence the same agency
Yeahhh, that’s a ripoff
@SD1, they’re both a part of the same holding company. So, same client, different brands I suppose
https://www.thedrum.com/creative-works/project/wieden-kennedy-new-york-tinder-single-not-sorry
I hate this work. Doesn't work at all for me