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The internet — and a special shout out to social media — has pretty much destroyed everything that was once good, smart, required patience or civility.
Rising Star
It’s probably a bunch of things rather than one big villain. But we love to play monster of the week and freak out about whatever ticked us off most recently.
I think the death is the changed consumer habits.
People especially the ones with lots of experience can’t admit that TV is dead. Print is dead.
It’s not AI, it’s just the fact that lots of advertisers can’t admit that they do ads for themselves and conservative clients.
Personally, I feel present and future is Ai, social, PR and commerce and shopper marketing.
Good old telly and big craft for posters don’t really work anymore.
People are more engaged in a meme and TikTok they’ve seen. Influencers marketing depends I guess, there’s a rise of micro influencers that people trust more.
PR in my opinion is underrated in adland. But somehow people love more when something surprises them rather than just annoying youtube ads that nobody cares of.
Finally, VOD is getting ads and maybe that’s another chance where you can get a bit more creative. Just obviously, you have to be funny and insightful and not so often in consumers presence that it would be so annoying.
I think it’s private equity investors who claim cost cuts so they can keep profiting millions
Surprised this hasn’t been screamed from the mountaintops.
Greed + the need for immediate gratification
It’s the internet
It’s also media RFP partners jump ball pitching terrible creative ideas with “free” media that clients pick over better creative ideas.
The 6 second cutdown
It’s programmatic media buying.
Chief
Which has shown not to work: https://www.mi-3.com.au/26-06-2024/data-delusion-does-using-data-target-specific-audiences-advertising-actually-make
Influencer marketing used to be about throwing a random person a free product and a thousand dollars. Now you could produce a citywide OOH campaign for the rates these influencers try to charge. There is no creativity in giving a product to essentially a shortened infomercial.
But never the legacy ad agency and existing silos.
Hahahaha love this take. Couldn’t agree more and I can’t believe all the other comments went straight past it.
Rising Star
https://www.planetearthandbeyond.co/p/ai-has-a-giant-expensive-flaw?utm_campaign=post&utm_medium=web