New pet peeve: A cta that says “KNOW MORE.” I just hear some strategist saying “research shows people dont want to see more, or learn more. They want to KNOW for certain. They want to.... know.... more.... than their friends.” Oooh the face I imagine saying all this is so punchable

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The one argument I would love to stop having is the need for CTA options. It’s a button. People know what to do. My light switch doesn’t need copy that says “Shed some light on this scenario”. “Learn more” is and always will be fine. Let’s move on.

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“What’s YOUR know?” -just wait...

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“Know more” is the friend who isn’t really all that fun but is reliable. They’re there for you. Life of the party? No. Unexpected adventures? No. Gonna be famous one day? Nope. But you call them up and they’re always ready to pick up and talk to you and it feels good that nothing has changed even though it’s 2021 and everything has changed. So go chase your “Let’s go!”s and your “Fun button times” but people are always gonna miss their learn mores

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