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I have a lot of meh work in my book. You just over sell it, make it look bigger and better than what it actually is. Think awards: all those case studies for one print ad in a local magazine
Yes, I've always done that but sometimes it can feel like a stretch and CDs can see through my BS.
I’ve been in a very similar situation. Where I was laid off, switched to pharma where the work isn’t really portfolio-worthy and even if it was there’s NDAs and whatnot. So I have added some spec work I’ve done with another senior copywriter friend. (For the sake of the portfolio feeling a bit up to date/fresh)
But I have noticed when interviewing for other roles and talking about work a lot of the conversations have been about what pieces I’m proud of, what do I own/contribute, or even what kind of work do I want to be doing. Unless it’s somehow obvious in the project, I’ve never been “date-checked” on how long a piece has been in my book.
I feel like there’s got to be something from that high profile launch that you could add in. Sometimes even if the work isn’t “good” but it’s “big” it still has a impressive feeling to it
Thanks. I'm including the launch campaign in my book. The writing is kind of straight though. A lot of "NEW...blah blah blah" or "NOW blah blah blah.." But it was fairly high profile.
I did something 8 years ago that still feels fresh. It’s the highlight of my case studies. Unless it was a very famous campaign, few people will know when you did it
Presentation goes a long way. Just make the meh work present really nicely on your site. Then, make some cool spec stuff.