First it was Will Arnett (kinda)
Then Michael Buble
Then Keanu
Then Ryan Reynolds this week
1) Did they ALL keep up their ACTRA cards?
2) Do we have anyone left?

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I could put up with Ryan Reynolds when he was helping SickKids. But he seems particularly smug when he’s shilling a box of barf for Tim Hortons.

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Both are about the same in terms of humour in my mind. I think I was more impressed that Bieber could act. But overall I think Tim Biebs is way better in terms of a campaign-able product name. It sticks in your head. Ryan’s Scrambled Eggs is pretty lazy. (I hate that they used Ryan’s signature) This is where Maximum Effort fails in my mind. They are great at making a funny one off spots. But not so hot at bigger campaign ideas.

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Crowdsourcing for the next Rogers campaign?

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Haha! Just curious.
More on the ACTRA front than anything else.

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I'm glad everyone stopped using Martin Short

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At this rate I'm expecting Catherine O'Hara to pop up sometime soon in a spot (but I love her)

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Interesting that this was Maximum Effort, and not Gut. I can't tell if the celebrity agency is a passing fad or the new normal.

The general public just see Ryan Reynolds who is Canadian so Tims probably feels safe in that sense. I doubt they’ll be called out. From an industry POV it’s bad mojo but they hold the power because they pay our bills. We can make all the noise we want. But the next time they go to RFP I guarantee all of us will shut up.

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I might be completely wrong but I assume you don't have to be Actra if you play yourself in an ad. You're not per se 'acting'.

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