From adweek today: Leona, is described by Publicis as an “end-to-end agentic AI content engine” that taps its connected identity data set to generate and adapt creative.”
“I’m so cool business speak” aside, basically, this means it will create 100% AI commercials in every media, including creating the concepts. Everybody sees this is the end of production departments and probably of creative departments right?

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Haven’t we learned this yet? This stuff doesn’t work.

likesmart

Even Sam Altman didn't use Sora to make his new ChatGPT campaign

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Also some clients are starting to include a no AI clause in their contracts

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Does anyone remember Marcel?

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Shoes off inside the shell please!

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The good news is, it will probably just be a giant piece of shit.

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An age old example of agencies lying and overselling capabilities. It will definitely get there w/in 6-8 years. But not yet.

Meanwhile countless articles have overwhelmingly described how every target group INCLUDING Gen Y HATES AI video.

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"End-to-end agentic AI content engine." What does that mean? Love the management gobbledygook!

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"We are now offering an AI slop factory! Take THAT Fivver!!"

I don’t think it’s the end of production departments. You still need producers to oversee, budget, schedule, organize and produce whether it’s all AI or not. The work doesn’t get made on its own.

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What’s funny???

Highly unlikely this is real

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@H1 - Well, the deck is real…and the story is rehearsed…so it’s “Agency Real.”

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Aren’t there copyright issues to deal with? Also everyone will be doing the same thing so no one will stand out?

That’s the other issue: IP. You can’t just take material and run free with it. All content has to be legally cleared.

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Publicis’ MO: Sell, then build.
(And whatever it is, or more likely will be, will not be creating ads but ADLOBs.)

Well their “life-speed data engine” was a load of horseshit, so I will believe it when I see it.

Holding companies have basically been promising “efficiencies = profits” to an industry that runs on human attention and creativity. They’re gonna try to use AI to optimize for both. People won’t pay attention.

When it comes to humans, AI is a big FAIL. You know it’s AI. It doesn’t look real. Take your headshot and put it into AI and ask is something simple like making your hair darker. Whatever distinctive marks, moles, details or whatever on your face get deleted or smoothed out and your face ends up tinted a slight shade of orange. Blow that photo up and you see minuscule pours evenly spread about on your face.

So they created a ChatGPT knockoff. Congrats?

AI is a tool - an efficiency tool, as well as a creative tool to support creative artists.
It is far from perfect and still ncorporates data scraped from the universe unless it is trained within it's own dataset. It is by no means killing off talented producers, creative teams or the management crew that needs to protect both its clients and its agency's IP. Systems will evolve to become what is needed and what is successful.... Utilizing unsupervised AI to generate brand messaging across all channels has yet to be tested. Someone has to supervise - exactly as it has to be now.

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Anyone do cyber strategy work at EY and available for questions? 😊

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Can anyone throw some light on recruiting procedure for Nielseniq?? How many rounds and time taken to release offer letter.

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Hi 🦈

I have offers from below organizations. Please help me to choose on basis of learning and work life balance.
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Ugh. I need to find a new sponsor. I don’t want to but my current one moved. Im really not into change right now! (Or let’s face it, ever). But for me no sponsor is no good. Any tips? I

How do people keep themselves awake...reading this shit is so boring

likefunnysmart

What do you do to automate you lifestyle/remove decision fatigue to reach your health and fitness goals? For example: I meal prep so I know calories and macros of all my meals without having to count each time M-F (unless going out with friends/SO) and I run first thing in the morning the same 4 days every week. I’ve found that making healthy habits a part of my lifestyle and routines makes them easier to stick to and would love any additional ideas!

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Want some feedback for Employees Assistant Program (EAP) by Capgemini which provides facilities to connect with Therapist.
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I had connected once and they say that the conversations are strictly confidential.
Just wanted to know do they really keeps stuff confidential or can they inform my Manager regarding the personal conversations.

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I hope you are having a great day!

I wanted your inputs on Upgrad PM course from Duke University.
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Please help me out.

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Join any dam company in world but dont join lala company HCL. Worked there for 20 days only last yr and 1year later i got my relieving letter after multiple tortures of legal notices for not serving notice period even though when they themselves released me.. from 160k to 0 that i paid them. I could easily sue them for harrasment but i didn't wanted to get involved in useless sh** and waste my time and energy .. BEWARE OF HCL

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what’s it like at VaynerMedia?

got a note from a recruiter and don’t know much about them tbh..

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