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Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
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Take out the AI part and you could have said the same thing in 2010
No one cares about “creative” work … this is just agency delusion. Most of the work just needs to be good enough to work. The creative work the industry produces is for award shows and pretty garbage. We need to stop peddling the creativity drama.
AI really isn’t the problem. I’m more worried about client budgets being soft, declining interest in and trust in media, less space for creative work. In our current landscape, the shift to influencer ideas makes sense. We need to find more space for actual creativity that moves the needle. Creating faster social content isn’t going to save us, but so much energy goes to that.
I think the fundamental problem is that we’ve let tech companies define what marketing should be for 25 years and it’s made marketing worse for both businesses and customers.