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Only job we have is to stay in a positive vibe.
Is this correct?
Additional Posts in Consulting and Advertising worlds collide 🌎💥
Anyone at Ogilvy Consulting? Can we chat?
"Cagency" folk, how are you finding it?
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Known people who have worked there, and I had interviewed there. Most had good experiences, but one got laid off within a year of joining due to business conditions.
When they were on my radar and I considered them seriously, they were pretty formidable. But since that time (6-8 years ago), the competitive landscape has changed dramatically. "Innovation consulting" doesn't really exist as a niche thing anymore.
A lot of what Jump Associates is known for has been commoditized, for better or worse. Every serious firm will say they can provide a similar process /approach.
Better question is - - why are you considering Jump? What are you hoping to do / achieve?
@OP, I'll provide some high-level answers here. But feel free to DM if you want more details. Getting to your points:
1) Wanting to get out of advertising
I totally get this. For context, I've worked at both a top tier consultancy, and a within a major holding company . So I know very well the range between consulting and agency worlds. And how each does "strategy" (or doesn't).
As I mentioned earlier, innovation consulting has been co-opted by most major firms, so it's a meaningless distinction now. Your best bet would be firms that were formerly design consultancies /brand consultancies that are trying to pivot into more strategic work (or have been acquired by a large consultancy), or newer digital agencies with a multidisciplinary skill set far beyond ads and campaigns.
If you want to lean harder on true strategy, you could aim to join a specialized marketing group within a top tier consultancy or boutique (where you'd be in a marketing capability to advise on "true" marketing strategy projects)--but that's getting away from the creativity angle.
2) Exit Opps
It's not that the outlook is bleak. It's that a lot of these skill sets are far more common place, and not necessarily new/novel anymore.
Exit opps are varied, but since the heyday of innovation consulting was probably mid-00s to early 2010s, most I know either have joined a major consultancy (within a consumer or design-oriented group), lead design/research at a tech company, or started their own boutique agency (which has likely been bought at this point). Roles can range from Strategy, to UX Research, to Product Design.
A few remain in the agency world, but their skills are so specialized that they either hold leadership positions, or are working in the newer digital sides of the house.