Anyone made a successful switch from the Ad Agency world to consulting early on in their career? What drove you to it, was it worth it? Did you get the professional growth opportunities you were looking for?

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I've worked across both worlds. Consulting world tends to be better if you're comfortable moving upstream of creative execution and campaign development, and caring a lot about things that drive a business externally (product/cust strategy) or internally (ops/org/etc).

What's driving you @OP?

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@OP, OK that helps.

This may be an unpopular opinion, but true brand strategy work (the kind I believe you want to do) hardly exists today.

Rarely will an agency get a full-throated brief for this work, and if they do, it rarely is as comprehensive and strategic as they'd want. Because a lot of the key strategic thinking and positioning has already been determined by C-suite leaders that aren't the CMO.

On the consultancy end, there's a lot more work being done with the client's C-Suite to understand the strategic rationale that will inform a Brad strategy. The client might be seeking to reposition its offerings or portfolio. The brand would have to follow.

So you need to pick which problem framing you'd prefer. The upfront /consultancy one, or the execution/creative agency one.

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