Have any of you considered changing careers or done it successfully? Don’t foresee this being a very sustainable career (at least for me) in the next 10-15 years and wondering what might be a good pivot for someone with our skillsets.

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I have thought about it a lot. Considered getting an mba (too long, I’m 40, too $$$), or taking some classes to pivot towards more marketing approach, measurable stuff. I apply to brand side positions, would love to be the one liaising with the agency… or, if i didn’t have a kid, I’d join the production circus and be a PA or some other set job bc i do love a production and being part of the crew cult. And then im like whatever imma invest in five laundry mats. Or get my real estate license. Or work at a coffee shop. Just get the fuck away from bearded middle aged men in black tshirts. Wanna open an agency? lol

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But what if the black T-shirt is from a 10-pack from Walmart?

Seriously though, my wife and I live super frugally and don't have kids, so we don't need the income for our lifestyle.

My plan is to go freelance in the next few years (by early to mid 40s) and take an hourly gig at a (garden) nursery or something.

As long as I don't have to hear words like net-net, KPIs, or brand journey.

As context, I have 8+ years of agency experience and 4+ years of brand-side and startup experience. While I don’t think it’s ever been a particularly easy industry for creatives to get jobs in, the last several years have made me feel like creative roles are becoming fewer and fewer, while simultaneously being less and less appreciated or deemed “necessary” (and that’s even before accounting for AI). Even more recently, it appears compensation for our roles have been decreasing.

Not trying to start a debate on if I’m correct or not regarding our roles, more so what people might think could be a suitable, sustainable pivot—especially if you’ve already done it.

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Can I ask you why you don't feel like you will have success in the next 10-15 years? Personally, I always want to be in the creative industry. If I am not the creative director at my current company, I would want to e the creative director at my own agency or at a big name fashion brand.

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you're completely not the only one, myself and former partners of mine talk about this all the time. I've been doing this 16 years and been layed off twice in that time. I've worked for some of the nastiest clients at agencies who could care less if I'm putting in 16 hours a day. I turn 40 this year and thing a lot about it and am like "am I kidding myself in trying to think I still enjoy this?"
maybe if you lucked out and only do the creative part and have clients that will let you enter award shows...
but I think most of us are trying to manage 20 year olds who think working 40 hours a week means they get promoted every six months, while trying not to get screamed at by clients who don't know what they want or have marketing experience, all while getting no appreciation from the csuite of whatever agency.
I hear a lot more of what I just said, than CDs who are happy. Expectations are just far too high these days. Bring back the days where you show up with a few drawings of ideas that you had a week to do.

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