Have there always been as few good agencies / accounts / opportunities in advertising as there are now? Do we all have recency bias? Was the creative really better back in the day or do we just see the highlights because the rest of the fodder was lost to time?

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Bruh

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Waaaayyyy better back in the day. Creative ruled. Sadly now it's all about measuring data and fear based decisions.

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Yes it was. Look at a D&AD annual pre 2010.

I got in in 2017. There were way more shops doing good work even then.

Better back in the day. The creative was far better anywhere from 15 to 40 years ago! Check out an award book from the late 70s/ early 80s to around 2010 - great work was being produced by agencies where creative was king.

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