Have you ever struggled to make the case for using a celebrity who’s well known in your own community, in a campaign? How did you navigate it?

I keep remembering an issue from a few years back when a creative team kept insisting they needed a vendor who had experience working with musical celebs, and the vendor showed work from Questlove, and they responded that he wasn’t a celeb. No amount of discussion could convince them that Questlove was anybody at all.

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I’m still trying to rap my mind around the idea that Questlove isn’t a celebrity. By “celebrity” did they mean white, because that would have been my response for sure.

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