Having a bit of issues at work.
I’d like to know what exactly does an ACD do? In my experience, for small one-offs leading and completing projects independently and for big campaigns it’s leading and directing my teams work and bring it to a good point where my CD can narrow it.
My ECD says you gotta independently lead big campaigns. Isn’t that what a CD does?
Or did I get this all wrong? I’m about to be laid off I guess.

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I’ve worked FT and freelanced at several agencies as an ACD. Not two of them have had the same expectations. It has ranged from being a glorified Senior Creative with no management responsibilities to a CD with a shitload of responsibilities and also doing your incompetent CD’s work and covering their ass. It could also fall anywhere in between those two.

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LOL, how do you think I became a writer? I had to.

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ACD is basically when you start giving some leadership and mentoring duties to Sr. AD or Sr. CW. You’re also the Lt. to the CD.

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