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I think Alexa is my best friend.
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No harm in double checking. Lots of media blowhards who don't know what they are talking about, just say it loudly and repeatedly.
This seems real specific. I’d bet on them seeing this post
@OP: you can always create a cheat sheet and share with the team :)
Any logical person knows it would be applied to the final file...in edit?! Seriously?
Account Director - lolololol. 🙄
At least your agency knows to add click tags. Too many creative agencies our clients work with forget to make ads clickable..
Hehe. Love this.
@MD1: better to use google is it not?
You are right though, but those lot should be tarred & feathered. Just as said account Director.
Click tags?
Tags you can click that take you to URLs. Like on YouTube. Before online video it was basically applied to banners