Hello, creatives of Fishbowl! I wanted to vent/discuss the surge in AI-generated visuals lately. I'm feeling a mix of fascination and concern. These tools are impressive! This poster took me one prompt to generate. I can't help but wonder if a human touch will always be important or if graphic designers are soon going to be redundant. How are you all dealing with the dilemma?

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Here’s were AI starts to struggle, and graphic designers become necessary:

I’m liking the concept, but can you make the overall shoe shorter? It’s feeling too large for our target demographic. Also, legal is concerned about the safety issues (untied shoelaces, etc.) and is insisting we add tied laces back in, so we’ll need that too. Client is not liking how much the rays in the back look like the Japanese “rising sun” flag and wants to sidestep any controversy so please make it less similar.

Can you revise and resend?

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Now let’s get a producer to find us an artist to bring it to life because this looks like a cheap stock image…

Graphic designers will be fine in the short term - at least on larger accounts. But as technology improves, a lot of them will be fucked. You’ll always need someone with taste to make decisions. You just don’t need a team of people to bring concepts to life.

It’s not just designers. This will be the case across the board. Fewer people needed.

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