Hey! Does anyone have tips on doing a market sizing case? I’m struggling lol

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write out the equation needed to get to the final value, then make educated guesses on what each value in the equation would be

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Which market are you sizing?

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How many people are in your market?
How many of those people are target customers (demographics, income level, etc.)?
What's a reasonable capture of that market?
How often will they purchase?
How much will they spend on each purchase?

What's the margin?

How will this change over time?

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Thank you!

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