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I feel ya, been there too. I finally set it aside because it was sucking up too much time for too little results. I think we missed the boat when you could get free organic traction from social media, Shopify was new and the clothing brands weren’t so over saturated. The problem with digital ads is the return on clothing items is just way too low for digital ads to ever bring a return. If you figure out a way to break through the noise, I’d love to hear it.
Hey, I really relate to this. I ran a small streetwear / dropshipping clothing brand back in 2020 and had the same problem – lots of people saying they loved it, but almost no actual sales.
What helped me was:
• getting super specific with the niche (one clear type of customer instead of “everyone who likes hoodies”),
• building a small email list and warming people up with story/behind-the-scenes content, and
• using micro-influencers & UGC instead of relying only on ads.
I’m now in the U.S. and restarting that brand while doing some freelance digital marketing for small clothing labels, so I’d be happy to share what I learned and look at your brand/drops with you if you’d like.
If you’re interested, reply here and we can swap ideas or even test a focused strategy on your next drop.
Have you tried LIVE TIKTOK Shopping??