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You can spend hours researching the client - and you should know as much as you can about them and their needs. But when it comes down to it, the client is a human too, and finding something to relate to on a personal level and creating that relationship, is key.
Congratulations and I can already tell you will be successful because of how thoughtful you are being. First thing I would suggest is to listen. Pay attention in meetings and write things down you don’t understand. (Always have a notebook) Review your notes in your 1:1 to ask the questions.
Work to fully understand what the other departments are doing too. The more you understand their jobs, and what they need, the more valuable you will become.
Here’s a big one - don’t be annoying. You want people to enjoy working with you. You do that by knowing your shit and being valuable. Don’t become a client shill! Become an advocate for the work, but someone so knowledgeable about the client and the business, that the creatives will value your input. That will take time so observe who does it well.
Good luck, you’ve got this!
1. Avoid using “I” or “you” statements. Instead use “we”. “I think this is the problem and you did xyz” vs “can we look into this issue?”
2. Always be networking. People move around and in this job market it’s who you know rather than what you know.
3. After every big project collect images, good or bad. Write a summery and make a nice pdf you can keep with you. This will be huge when you’re looking for your next role.
4. This will come easier over time. But ask people your working with what their pain points are. You won’t be able to help fix all of them, but it will let you know what to watch out for at the very least.
5. The person talking smack about everything is probably also talking smack about you.
6. Continue being the cool dope person you are. Don’t let the stressful times get you down.
1. Outstanding knowledge of the business and consumer.
2. Consistently contribute to creative excellence
3. Recognize the most important issues and overcome obstacles while meeting deadlines.
4. Integrity and high personal standards.
5. Seek first to understand, then be understood.
6. Improve business processes and generate ways to achieve better results.
7. Champion ideas and people to get better results.
I would probably tell young me to have some patience and be a better listener. Sometimes when dealing with people I'd be too quick to jump in and be the eager beaver with a solution to something. But it's good to sometimes let the client tell you in full what they're thinking. There are tips you can look up on active listening, and that could all be useful to review.
Take notes. No one likes being asked the same question multiple times and it will be impossible for you to remember everything. Stay positive even when stressed people notice and it matters . Good Luck.
Focus on getting to know the people (client & agency) and everything else will fall into place.
Focus on really learing your client and don't be afraid to ask questions when you don't understand something. If you're getting overwhelmed about your workload, speak to someone and don't be afraid to say no if you don't have the capacity. Learning when to say no is a really important skill.